
Social Hook
January recap & action plan — make Feb your season of growth.
January is when sellers test assumptions.
Q1 is when those assumptions get exposed.
This January fulfillment recap highlights what operationally prepared sellers did differently — and why they scale more smoothly after Lunar New Year.
Across multiple fulfillment lanes, January data revealed:
Transit times became more predictable | but capacity tightened faster | Shipping stability mattered more than promotional discounts | Sellers with buffer stock protected both margins and customer experience
This Q1 shipping recap confirms that infrastructure, not traffic, is often the real bottleneck.
This year's Chinese New Year stocking update indicates:
Shorter factory operating windows | less flexibility for changes | Higher competition for outbound space | especially post-holiday | Longer recovery cycles after CNY | impacting late February fulfillment
Sellers depending on just-in-time inventory face higher disruption risk.
Before launching February campaigns, sellers should validate:
Inventory coverage for top-selling SKUs | not full catalogs | Confirmed shipping lanes with allocated capacity | not spot bookings | Backup routing plans | in case of lane congestion
Campaign success in February is built in January.
Top-performing sellers treat January data as a planning tool:
January shipping performance guides February lane selection | Inventory movement informs restocking priorities | Fulfillment metrics shape customer promise windows
This is how operational discipline becomes a growth advantage.
Q1: Is February too late to optimize fulfillment?
No, but options are limited. Early planning provides better rates and stability.
Q2: Should sellers pause campaigns during Lunar New Year?
Not necessarily. Sellers with inventory and stable lanes can continue selling with adjusted delivery expectations.
Q3: How can sellers reduce risk during post-CNY recovery?
By securing flexible fulfillment partners, multiple shipping options, and realistic delivery timelines.
Q4: What's the biggest Q1 fulfillment mistake sellers make?
Assuming January conditions will remain unchanged through February and March.
Q1 moves fast.
Valentine's campaigns move faster.
👉 Book a 15-minute planning call to align inventory, shipping lanes, and campaign timing before demand spikes.
📩Email: zoye@fulfllment-cn.com
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